£113.17

Wiley New Technologies and Branding - Business Management Book

Name: Wiley New Technologies and Branding - Business Management Book
Brand: Wiley
Price: 113.17 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Navigate the complexities of modern brand management with New Technologies and Branding. Published by Wiley, this book provides brand leaders with the tools needed to protect their reputation in a rapidly changing digital environment. As new technologies and manipulation techniques make traditional defense strategies obsolete, this text offers a fresh perspective by viewing brand protection through the lens of conflict rather than just crisis management. Through a combination of theoretical frameworks, practical reflections, and real-world case studies, readers gain a deeper understanding of how to maintain brand integrity. This volume is part of the Innovation, Entrepreneurship, Management: Innovation and Technology series, making it an essential resource for professionals studying the intersection of technology and corporate identity.

Key Features

Explore brand defense strategies in a changing environment through the Wiley publication New Technologies and Branding.

Study real-world applications via included case studies and practical reflections for brand leaders.

Learn to manage brand conflict and modern manipulation techniques using theoretical frameworks.

Access professional insights from authors Philippe Sachetti and Thibaud Zuppinger.

Part of the Innovation, Entrepreneurship, Management: Innovation and Technology series for specialized business study.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1786301970
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 20 February 2018
Listed Since: 12 October 2017

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Wiley New Technologies and Branding - Business Management Book

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