£113.11

Wiley New Technologies and Branding - Innovation and Management

Name: Wiley New Technologies and Branding - Innovation and Management
Brand: Wiley
Price: 113.11 GBP
Availability: InStock

Brands & Corporate Identity

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Description

In a rapidly changing business landscape, traditional methods for protecting brand identity are no longer enough. New Technologies and Branding provides brand leaders with the necessary tools to navigate an environment shaped by new technologies and advanced manipulation techniques. This book moves beyond simple crisis management to explore the broader theme of conflict in the modern marketplace. By combining theoretical panoramas with practical reflections and real-world case studies, the authors offer a fresh perspective on brand defense. This resource is designed for professionals who need to understand how technological shifts impact brand stability. It serves as a guide for those looking to adapt their strategies to stay ahead of obsolete defense schemes. Whether you are studying innovation or managing corporate identity, this text provides a deep look at the intersection of technology and brand management.

Key Features

Combines theoretical frameworks with practical reflections to help brand leaders adapt to modern technological shifts.

Uses real-world case studies to illustrate how to defend brand identity in a changing global environment.

Explores the theme of conflict to provide a broader understanding of brand challenges beyond simple crisis management.

Addresses the impact of new technologies and manipulation techniques that make old defense schemes obsolete.

Written by industry experts Philippe Sachetti and Thibaud Zuppinger to provide professional strategic insights.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1786301970
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 20 February 2018
Listed Since: 12 October 2017

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Wiley New Technologies and Branding - Innovation and Management

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