£53.99

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£54 today · previous high £54 · all-time low £51

Routledge Social Communication in Advertising: Consumption in the Mediated Marketplace

Amazon

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£53.99 £50.69 £51.41 £52.13 £52.85 £53.57 £54.29 25 July 2026 05 August 2026 17 August 2026 28 August 2026 09 September 2026
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Price range: £51 - £54

Price levels: 2 different prices over 47 days

Description

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 July 2018
Listed Since
15 December 2017

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