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Routledge Social Communication in Advertising: Consumption in the Mediated Marketplace

Name: Social Communication in Advertising: Consumption in the Mediated Marketplace
Brand: Routledge
Price: 50.99 GBP
Availability: InStock

E-business

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Description

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138094560
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 12 July 2018
Listed Since: 15 December 2017

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Routledge Social Communication in Advertising: Consumption in the Mediated Marketplace

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