Social Communication in Advertising: Consumption in the Mediated Marketplace - Image 1

£43.85

Routledge Social Communication in Advertising: Consumption in the Mediated Marketplace

Name: Social Communication in Advertising: Consumption in the Mediated Marketplace
Brand: Routledge
Price: 43.29 GBP
Availability: InStock

Advertising

Price History & Forecast

Last 24 days • 24 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 24 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £43 (17 days, 70.8%)

Price range: £43 - £44

Price levels: 2 different prices over 24 days

Description

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138094560
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 12 July 2018
Listed Since: 15 December 2017

Barcode

No barcode data available

Routledge Social Communication in Advertising: Consumption in the Mediated Marketplace

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Communication in Advertising: Consumption in the Mediated Marketplace

Social Media Communication: Concepts, Practices, Data, Law and Ethics

The Psychology of Advertising

Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture

Marketing Communications

Advertising (Critical Concepts in Media and Cultural Studies)

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

Strategic Integrated Marketing Communications

The Routledge Companion to Public Relations (Routledge Companions in Marketing, Advertising and Communication)

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

Marketing Communications

Introduction to Advertising: Understanding and Managing the Advertising Process

Routledge Integrated Advertising, Promotion, and Marketing Book

Advertising Media Planning: A Brand Management Approach

Routledge - The Advertising and Consumer Culture Reader

The Advertising and Consumer Culture Reader

The Routledge Companion to Marketing History (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Companion to Advertising and Promotional Culture (Routledge Media and Cultural Studies Companions)

Advertising, the Media and Globalisation: A World in Motion

Reading Ads Socially

Advertising Media Workbook and Sourcebook

Advertising (Routledge Introductions to Media and Communications)