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IGI Global Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Amazon

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£291.99 £157.80 £187.08 £216.36 £245.63 £274.91 £304.19 25 July 2026 31 July 2026 07 August 2026 13 August 2026 20 August 2026
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Description

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium's methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 April 2020
Listed Since
22 April 2020

Barcode

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