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Business Science Reference Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Name: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Brand: Business Science Reference

E-business

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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium's methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Product Specifications

Brand: Business Science Reference
Format: Hardcover
ASIN: 1799831191
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 24 April 2020
Listed Since: 22 April 2020

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Business Science Reference Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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