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Routledge Buy This Book: Studies in Advertising and Consumption

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Description

Buy This Book is an essential resource for understanding advertising history and consumer behaviour. This comprehensive collection assembles outstanding scholarly writing on advertising, consumer practices, and future research directions. Ideal for researchers, teachers, and students, the volume combines new textual and ethnographic research with established theoretical and historical frameworks. The essays offer challenging perspectives that advance the field of advertising and consumption studies, making it an invaluable companion for anyone exploring how advertising shapes society and consumer practices.

Key Features

Buy This Book brings together an outstanding collection of essays on advertising and consumption studies.

New textual and ethnographic research informs the studies presented in this Routledge publication.

Theoretical and historical work is engaged throughout to create a comprehensive volume for the field.

This book serves as an invaluable resource for researchers, teachers, and students studying advertising and consumer practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 December 1996
Listed Since
29 January 2007

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