Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman (Marketing and Consumer Psychology Series) - Image 1

£136.81

Routledge Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman (Marketing and Consumer Psychology Series)

Name: Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman (Marketing and Consumer Psychology Series)
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Advertising

This is the most expensive it has ever been. Walk away.

£137 today · previous high £137 · all-time low £136

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 27 days • 27 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 27 days • 1 price levels

Days at Price

Price Analysis

Most common price: £137 (27 days, 100.0%)

Price range: £137 - £137

Price levels: 1 different prices over 27 days

Description

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805857885
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 15 September 2007
Listed Since: 30 March 2008

Barcode

No barcode data available

Routledge Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman (Marketing and Consumer Psychology Series)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman (Marketing and Consumer Psychology Series)

Routledge - Buy This Book: Studies in Advertising and Consumption

Routledge International Handbook of Consumer Psychology

Routledge Handbook of Consumer Psychology - Academic Text

Readings in Advertising, Society, and Consumer Culture

Consumer Behavior in Action: Real-life Applications for Marketing Managers

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

The Elgar Companion to Consumer Research and Economic Psychology

Routledge International Handbook of Consumer Psychology

Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)

The Psychology of Advertising

Consumer Culture Theory

Consumer Behaviour: Applications in Marketing

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)

Global and Multinational Advertising

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series)

Cases in Consumer Behaviour

Routledge - The Advertising and Consumer Culture Reader

Advertising, Society, and Consumer Culture

The Advertising and Consumer Culture Reader

Handbook of Research on Managing and Influencing Consumer Behavior

Consumer Culture Theory