£310.76

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£311 today · all-time low £300 (Oct 2026) · usually £319

IGI Global Handbook of Research on Consumer Behavior

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Price History & Forecast

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£351.99 £294.32 £306.90 £319.48 £332.07 £344.65 £357.23 11 August 2026 02 September 2026 24 September 2026 16 October 2026 07 November 2026
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Price distribution over 89 days • 4 price levels

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8 days 13 days · current 7 days 61 days 0 15 31 46 61 £300 £311 £350 £352 Days at Price

Price Analysis

Most common price: £352 (61 days, 68.5%)

Price range: £300 - £352

Price levels: 4 different prices over 89 days

Description

The Handbook of Research on Managing and Influencing Consumer Behavior by IGI Global provides an essential look into how modern businesses build and maintain customer relationships. As companies focus more on customer knowledge management to control and understand consumer actions, this reference work offers deep insights for both academic and professional settings. This comprehensive text examines how to integrate customer knowledge management and customer relationship management into daily business workflows. It also addresses the significant changes brought about by the Internet and social media, providing a necessary guide for navigating the evolving landscape of consumer interaction and business strategy.

Key Features

This IGI Global handbook explores the importance of customer knowledge management in modern business and academic environments.

The text provides guidance on implementing customer relationship management into everyday business workflows.

Readers can learn how to manage and influence consumer behavior through structured research and strategic knowledge management.

This reference work examines the impact of the Internet and social media on changing consumer behaviors.

The handbook serves as a comprehensive resource for understanding how businesses can better control and understand consumer interactions.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 October 2014
Listed Since
18 July 2014

Barcode

No barcode data available

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