Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia) - Image 1

£50.77

Routledge Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)

Name: Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)
Brand: Routledge
Price: 50.77 GBP
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Description

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138205982
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 26 August 2016
Listed Since: 26 March 2016

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Routledge Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)

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