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ADVERTISING TYPES OF METHODS: Types of Methods, Perceptions & Impact on Consumer Behavior (Advertising: Media, Marketing and Consumer Demands)

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£100.23 £72.15 £78.27 £84.40 £90.53 £96.66 £102.78 25 July 2026 14 August 2026 03 September 2026 23 September 2026 13 October 2026
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8 days · current 2 days 15 days 15 days 41 days 0 10 21 31 41 £75 £90 £92 £97 £100 Days at Price

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Most common price: £100 (41 days, 50.6%)

Price range: £75 - £100

Price levels: 5 different prices over 81 days

Description

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 May 2014
Listed Since
26 October 2013

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