Routledge Advertising International: The Privatisation of Public Space (Comedia)

Advertising and Integrated Brand Promotion

South-Western

Advertising: Strategy, Creativity and Media

Advertising

South-Western

Principles of Advertising: A Global Perspective, Second Edition

Routledge

La publicidad en el lugar de venta: Análisis y evolución de la publicidad en el lugar de venta

EAE Editorial Academia Espanola

Routledge - How Not to Hate Advertising Book for Creatives

Routledge

Image and Text in Advertising: An Intermedial Study of Figures of Speech and Ekphrasis

Südwestdeutscher Verlag für Hochschulschriften

Orígenes de la publicidad moderna (1800-1925): La aparición de la dirección y la gestión de cuentas como función profesional en las agencias de publicidad modernas

EAE Editorial Academia Espanola

Persuasive Advertising: Evidence-based Principles

MACMILLAN

Les Confessions d'un Publicitaire: Comment gérer une Agence Publicitaire pour Bâtir une Fortune et Battre des Records de Ventes

Big Idea Patterns of the Advertising Creative Process: A Brainstorming Toolkit for the Discovery and Launch of Sensible, Sensational Campaigns that Resonate

LAP Lambert Academic Publishing

Sémiologie publicitaire: Analyse sémiologique de la publicité en Jordanie (Omn.Univ.Europ.)

OmniScriptum

New Directions in International Advertising Research: 12 (Advances in International Marketing, 12)

Jai Press Inc.

Grenzenlose Werbung: Zwischen Konsum Und Audiovision: 2 (Werbung - Konsum - Geschichte)

De Gruyter Oldenbourg

GLOBAL STRATEGIC MANAGEMENT IN ADVERTISING IINDUSTRY: A Case Study

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

Investigación de mercados aplicada a la publicidad: Estudios de casos para la investigación paso a paso

EAE Editorial Academia Espanola

The Advertising Controversy: Evidence on the Economic Effects of Advertising

By

Routledge Advertising Campaign Design: Just the Essentials

Routledge

La Publicité d'après Ogilvy: Comment réussir Vos Publicités sur Internet et Battre des Records de Ventes

ENHANCING ADVERTISING CAMPAIGN EFFECTIVENESS TO ACHIEVE MARKETING OBJECTIVES

Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative (European Advertising Academy)

Springer

The Psychology of Advertising

Routledge

Dictionary of Advertising and Marketing Concepts

Routledge