£107.02

It has never been this cheap. We have no record of a lower price.

£107 today · cheaper than every other day in the last 3 months

Routledge Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices (Routledge Studies in Marketing)

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 61 days · 61 data points (no recent data)

Historical
Generating forecast…
£107.02 £101.67 £103.81 £105.95 £108.09 £110.23 £112.37 26 July 2026 10 August 2026 25 August 2026 09 September 2026 24 September 2026
View at Amazon ↗

Price data last checked 30 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 61 days • 1 price levels

Days at Price
61 days 0 15 31 46 61 £107 Days at Price

Price Analysis

Most common price: £107 (61 days, 100.0%)

Price range: £107 - £107

Price levels: 1 different prices over 61 days

Description

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 June 2023
Listed Since
24 December 2022

Barcode

No barcode data available

Similar Products You Might Like

Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach
98% match

Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach

Routledge

£151.26 03 Oct 2026
Advertising and Consumer Society: A Critical Introduction
98% match

Advertising and Consumer Society: A Critical Introduction

Routledge

£133.05 11 Sep 2026
The Psychology of Advertising
98% match

The Psychology of Advertising

Routledge

£137.92 05 Sep 2026
Technology Brands in the Digital Economy (Routledge Studies in Innovation, Organizations and Technology)
98% match

Technology Brands in the Digital Economy (Routledge Studies in Innovation, Organizations and Technology)

Routledge

£120.00 11 Sep 2026
Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media (Routledge Studies in Marketing)
98% match

Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media (Routledge Studies in Marketing)

Routledge

£151.26 30 Sep 2026
Advertising and Consumption: Anthropological Studies in Brazil
98% match

Advertising and Consumption: Anthropological Studies in Brazil

Routledge

£140.55 02 Oct 2026
The Effects of Social Media Advertising in China: Theory, Practices and Implications
98% match

The Effects of Social Media Advertising in China: Theory, Practices and Implications

Routledge

£149.87 24 Sep 2026
Political Advertising in the United States
98% match

Political Advertising in the United States

Routledge

£111.39 19 Sep 2026
GLOBAL STRATEGIC MANAGEMENT IN ADVERTISING IINDUSTRY: A Case Study
98% match

GLOBAL STRATEGIC MANAGEMENT IN ADVERTISING IINDUSTRY: A Case Study

£59.84 23 Sep 2026
98% match

Environmental Advertising: New Forms of Transnational Persuasion (Routledge Studies in Environmental Communication and Media)

Routledge

£110.00 18 Sep 2026
The Routledge Companion to Advertising and Promotional Culture (Routledge Media and Cultural Studies Companions)
98% match

The Routledge Companion to Advertising and Promotional Culture (Routledge Media and Cultural Studies Companions)

Routledge

£60.99 29 Sep 2026
Money and Marketing in the Art World - Routledge Studies
98% match

Money and Marketing in the Art World - Routledge Studies

Routledge

£119.48 03 Oct 2026
Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
98% match

Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)

Routledge

£151.26 21 Sep 2026
Fashion Advertising and Public Relations - Historical Perspective
98% match

Fashion Advertising and Public Relations - Historical Perspective

Routledge

£151.26 03 Oct 2026
Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)
98% match

Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)

Routledge

£105.00 01 Oct 2026
Happiness and Well-Being in Customer Experience: Transformative Research in the Time of AI (Routledge Studies in Marketing)
98% match

Happiness and Well-Being in Customer Experience: Transformative Research in the Time of AI (Routledge Studies in Marketing)

Routledge

£156.95 01 Sep 2026
Image and Text in Advertising: An Intermedial Study of Figures of Speech and Ekphrasis
97% match

Image and Text in Advertising: An Intermedial Study of Figures of Speech and Ekphrasis

Südwestdeutscher Verlag für Hochschulschriften

£51.00 22 Sep 2026
Shopping Centre Marketing: Value Creation and Customer Engagement
97% match

Shopping Centre Marketing: Value Creation and Customer Engagement

Routledge

£115.46 02 Oct 2026
Fashion Marketing and Communications Theory and Practice
97% match

Fashion Marketing and Communications Theory and Practice

Routledge

£128.36 03 Oct 2026
Strategic Content Marketing: Creating Effective Content in Practice
97% match

Strategic Content Marketing: Creating Effective Content in Practice

Routledge

£133.05 22 Sep 2026
Strategic Brand Management: Surviving the Competitive Environment
97% match

Strategic Brand Management: Surviving the Competitive Environment

Routledge

£155.00 30 Sep 2026
Digital Brand Management: Understanding Consumers and Communication in the Digital Age (Routledge Studies in Marketing)
97% match

Digital Brand Management: Understanding Consumers and Communication in the Digital Age (Routledge Studies in Marketing)

Routledge

£151.26 24 Sep 2026
From Legacy Media to Going Viral - Generational Media Use
97% match

From Legacy Media to Going Viral - Generational Media Use

Routledge

£151.26 02 Oct 2026
Work in Digital Media & Entertainment Industries - Critical Introduction
97% match

Work in Digital Media & Entertainment Industries - Critical Introduction

Routledge

£128.36 02 Oct 2026