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Routledge Advertising and Consumption: Anthropological Studies in Brazil

Name: Advertising and Consumption: Anthropological Studies in Brazil
Brand: Routledge
Price: 140.55 GBP
Availability: InStock

Cultural Studies

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Description

This scholarly work from Routledge examines the intricate relationship between advertising practices and consumer behaviour within Brazilian society through an anthropological lens. Part of the Anthropology & Business series, the book combines cultural analysis with business perspectives to explore how advertising shapes consumption patterns and cultural identity in Brazil. Ideal for academics, students, and professionals in anthropology, cultural studies, marketing, and business disciplines, this text offers rigorous research-based insights into the mechanisms through which commercial messaging influences social practices and individual choices. The interdisciplinary approach bridges traditional anthropological methodology with contemporary business concerns, making it valuable for understanding consumer culture in emerging markets and the broader implications of globalised advertising strategies on local communities.

Key Features

Published by Routledge, a respected academic publisher specialising in social sciences and cultural research.

Part of the Anthropology & Business series, providing integrated perspectives on commercial and cultural systems.

Focuses on Brazil as a case study for understanding advertising and consumption patterns in non-Western contexts.

Combines anthropological fieldwork methods with business analysis for comprehensive cultural understanding.

Addresses consumer behaviour, cultural identity, and the social impact of commercial messaging.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032004649
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Cultural Studies
Domain: Amazon UK
Release Date: 23 November 2021
Listed Since: 01 May 2021

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This is the most expensive it has ever been. Walk away.

Routledge Advertising and Consumption: Anthropological Studies in Brazil

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Description

Key Features

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