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Routledge The Effects of Social Media Advertising in China: Theory, Practices and Implications

Name: The Effects of Social Media Advertising in China: Theory, Practices and Implications
Brand: Routledge
Price: 149.87 GBP
Availability: InStock

Business & Economic History

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Description

The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032315407
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 30 September 2022
Listed Since: 14 March 2022

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Routledge The Effects of Social Media Advertising in China: Theory, Practices and Implications

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This is the most expensive it has ever been. Walk away.

Routledge The Effects of Social Media Advertising in China: Theory, Practices and Implications

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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