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Routledge Social Media and Society - Routledge Business Book

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Description

Social Media and Society by Routledge is a comprehensive examination of how digital platforms have transformed modern culture, commerce and human interaction. This book explores the multifaceted relationship between social media technologies and contemporary society, offering critical insights into digital communication, online communities, and the business implications of social networking. Ideal for students, professionals and researchers in e-business, marketing and social sciences, this Routledge publication provides foundational knowledge and analytical frameworks for understanding the role of social platforms in shaping economy and culture. Whether you're studying digital transformation, online marketing strategies or the sociological impact of social networks, this resource delivers evidence-based perspectives on the opportunities and challenges presented by social media ecosystems.

Key Features

Routledge-published analysis of social media's impact on modern business, economics and cultural dynamics.

Explores the relationship between digital platforms, online communities and contemporary society.

Suitable for e-business students, marketing professionals and social science researchers seeking comprehensive understanding.

Provides critical frameworks for analysing social media technologies and their role in digital transformation.

Covers both business implications and sociological perspectives on social networking platforms.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 November 2023
Listed Since
06 April 2023

Barcode

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