£151.26

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£151 today · previous high £151 · all-time low £105

Routledge From Legacy Media to Going Viral - Generational Media Use

Amazon

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£151.26 £100.37 £111.48 £122.58 £133.68 £144.78 £155.89 27 July 2026 12 August 2026 29 August 2026 15 September 2026 02 October 2026
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27 days 22 days 7 days 12 days · current 0 7 14 20 27 £105 £130 £145 £151 Days at Price

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Most common price: £105 (27 days, 39.7%)

Price range: £105 - £151

Price levels: 4 different prices over 68 days

Description

Explore how different generations engage with media in this comprehensive Routledge study examining the shift from traditional legacy media to viral digital content. This scholarly work, published by Routledge Studies in Media, Communication, and Politics, investigates citizen engagement patterns across generational divides and the evolving landscape of modern communication. Discover how social media, digital platforms, and contemporary news cycles have transformed public participation and information consumption. Perfect for media studies scholars, communication professionals, and anyone seeking to understand the intersection of generational behaviour, media consumption habits, and civic participation in the digital age. This book provides critical insights into how traditional broadcasting has given way to user-generated content and viral phenomena, reshaping citizen journalism and democratic discourse.

Key Features

Part of the Routledge Studies in Media, Communication, and Politics series, offering peer-reviewed academic research on contemporary media issues.

Examines generational differences in media consumption, comparing legacy media audiences with digital-native populations.

Analyses citizen engagement mechanisms across traditional and social media platforms in modern political discourse.

Published by Routledge, a leading academic publisher specialising in communication and media studies research.

Explores viral content phenomena and their impact on public awareness, activism, and civic participation.

Combines theoretical frameworks with empirical findings on how media use shapes generational identity and political engagement.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 April 2024
Listed Since
01 November 2023

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