£145.00

Routledge - From Legacy Media to Going Viral Book

Name: Routledge - From Legacy Media to Going Viral Book
Brand: Routledge
Price: 145.0 GBP
Availability: InStock

Business & Economic History

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Description

Explore the shifting landscape of communication with From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement. Published by Routledge as part of the Routledge Studies in Media, Communication, and Politics series, this book examines how different generations interact with media platforms. As media consumption moves from traditional formats to viral digital content, understanding these changes is vital for students and professionals. This text provides a look at the relationship between media habits and how citizens engage with the world around them. It is a valuable resource for those studying the evolution of communication and political engagement in a digital age. Whether you are researching media trends or the impact of new technologies on society, this volume offers academic insights into the transition from legacy systems to modern viral culture.

Key Features

Part of the Routledge Studies in Media, Communication, and Politics series for academic depth.

Examines the transition from traditional legacy media to modern viral digital platforms.

Analyzes how different generations approach media consumption and digital interaction.

Provides insights into the connection between media use and citizen engagement.

Published by Routledge to support research in communication and political studies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032486732
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 18 April 2024
Listed Since: 01 November 2023

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Routledge - From Legacy Media to Going Viral Book

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