Women, Advertising and Representation: Beyond Familar Paradigms (Hampton Press Communication Series. Women, Culture and Mass)

Takes the reader through an amazing selection of studies across media formats and cultures, and spread over continents. It shows how often ""ritual degradations"" in the advertising we are exposed to subtly but also explicitly suggest fashionable notions of masculinity and femininity - often crossing the grey area between the erotic and the pornographic. The texts examined can be found in traditional advertising, in global campaigns, in commonplace communication, or on promotional merchandise sites on the Web.