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MACMILLAN Persuasive Advertising: Evidence-based Principles

Name: Persuasive Advertising: Evidence-based Principles
Brand: MACMILLAN

Advertising

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Description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349511897
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 26 May 2010
Listed Since: 17 March 2016

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MACMILLAN Persuasive Advertising: Evidence-based Principles

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