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MACMILLAN Persuasive Advertising: Evidence-based Principles

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Description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 May 2010
Listed Since
17 March 2016

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