£76.44

MACMILLAN Advertising to Children: New Directions, New Media

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Description

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Product Specifications

Format
hardcover
Domain
Amazon UK
Publication Date
29 August 2014
Listed Since
09 February 2014

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