£127.59

Routledge Advertising to Children on TV - Content and Regulation

Name: Routledge Advertising to Children on TV - Content and Regulation
Brand: Routledge
Price: 127.59 GBP
Availability: InStock

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Description

Explore the complex relationship between media technology and child protection in this academic study by Routledge. As television platforms expand from terrestrial and satellite to cable and digital formats, new opportunities for commercialization emerge. This book addresses the growing concerns regarding the effectiveness of current advertising regulations in a rapidly changing media landscape. Readers will examine the tension found in democratic societies between the right to freedom of speech and the potential harm caused to children by commercial messages. This text provides a detailed look at how technological developments impact media exploitation and the regulatory challenges that follow. It is an essential resource for those studying the intersection of media law, communication, and child development.

Key Features

Used book provided in good condition for academic or personal study.

Covers the transition from terrestrial and satellite TV to digital transmission formats.

Analyzes the tension between freedom of speech and protecting children from commercial harm.

Examines the impact of rapid growth in TV platforms on advertising regulation.

Provides insight into how new media technologies offer greater opportunities for commercialization.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805844880
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 16 August 2004
Listed Since: 23 December 2006

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Routledge Advertising to Children on TV - Content and Regulation

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