Routledge Advertising to Children on TV - Content and Regulation

Explore the complex relationship between media technology and child protection in this academic study by Routledge. As television platforms expand from terrestrial and satellite to cable and digital formats, new opportunities for commercialization emerge. This book addresses the growing concerns regarding the effectiveness of current advertising regulations in a rapidly changing media landscape. Readers will examine the tension found in democratic societies between the right to freedom of speech and the potential harm caused to children by commercial messages. This text provides a detailed look at how technological developments impact media exploitation and the regulatory challenges that follow. It is an essential resource for those studying the intersection of media law, communication, and child development.