Children's Rights and Commercial Communication in the Digital Era: Towards an empowering regulatory framework for commercial communication - Image 1

£62.00

Intersentia Children's Rights and Commercial Communication in the Digital Era: Towards an empowering regulatory framework for commercial communication

Name: Children's Rights and Commercial Communication in the Digital Era: Towards an empowering regulatory framework for commercial communication
Brand: Intersentia
Price: 62.0 GBP
Availability: InStock

Law

About as cheap as it gets. The only time it was cheaper was 10 months ago.

£62 today · all-time low £62 (Jul 2025) · usually the usual

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Description

On 20 November 2019 the United Nations Convention on the Rights of the Child celebrates its 30th anniversary. In 1989, when the Convention was adopted, children came across advertising on television, on billboards in the street, in shops and through leaflets in their mailbox. Over the past 30 years, the way in which children are targeted by advertisers and the formats that are used have changed significantly. Think of advergames, influencer marketing, and behavioural targeted advertising. The specific features of these formats, such as their immersive, interactive and personalised nature, make it difficult for children to understand the commercial and persuasive intent of the commercial messages directed at them. This book presents an original and timely fundamental rethinking of the regulatory framework of commercial communication from a children's rights perspective. Offering a carefully considered, well-documented overview and in-depth evaluation of several legislative frameworks, policy documents, self- and co-regulatory initiatives and literature from a variety of disciplines, it works towards the development of children's rights-inspired recommendations for an empowering regulatory framework for online commercial communication aimed at children. It is a subject with great societal relevance which contributes to the further realisation of children's rights in the digital environment.

Product Specifications

Brand: Intersentia
Format: Hardcover
ASIN: 1780688687
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 04 February 2020
Listed Since: 30 January 2020

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Intersentia Children's Rights and Commercial Communication in the Digital Era: Towards an empowering regulatory framework for commercial communication

About as cheap as it gets. The only time it was cheaper was 10 months ago.

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