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Sage Publishing Advertising to Children: Concepts and Controversies - Sage

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£77.10 £73.24 £74.79 £76.33 £77.87 £79.41 £80.96 25 July 2026 12 August 2026 31 August 2026 18 September 2026 07 October 2026
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75 days 0 19 38 56 75 £77 Days at Price

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Description

Advertising to Children: Concepts and Controversies by Sage Publishing examines the complex relationship between marketing practices and young audiences, who represent a significant economic force with over USD200 billion in direct purchases and influenced spending. This research-driven book addresses critical questions about advertising effectiveness and its impact on children's behaviour and well-being, drawing perspectives from marketers, parents, and policymakers. The text explores contemporary debates surrounding the promotion of smoking and alcohol to minors, presenting cutting-edge research that informs ongoing policy discussions. Well-known authors contribute expert insights across chapters organised by topic, making this an essential resource for anyone involved in marketing strategy, child development, regulatory policy, or consumer protection.

Key Features

Addresses the USD200 billion children's market with analysis of both direct purchases and influenced family spending patterns.

Presents research-based perspectives from marketers, parents, and policymakers on advertising ethics and effectiveness.

Explores controversial topics including smoking and alcohol marketing to children from multiple viewpoints.

Features contributions from well-known authors offering expert insights across carefully organised chapters.

Provides current research suitable for professionals in marketing, policy, child development, and consumer advocacy fields.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 July 1999
Listed Since
14 February 2007

Barcode

No barcode data available

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