£77.07

Sage Publications - Advertising to Children: Concepts and Controversies

Name: Sage Publications - Advertising to Children: Concepts and Controversies
Brand: Sage Publications
Price: 77.07 GBP
Availability: InStock

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Description

Explore the complex world of youth marketing with Advertising to Children: Concepts and Controversies from Sage Publications. With children representing a massive target audience involving over USD200 billion in direct purchases and significant influenced spending, understanding this market is essential for professionals and researchers alike. This book addresses the ongoing debates surrounding the effectiveness of marketing to young audiences and the potential impact on the children themselves. By examining current issues like smoking and alcohol consumption, the text provides a multi-perspective view that includes insights from marketers, parents, and policymakers. Designed to inform and stimulate academic and professional debate, this work features cutting-edge research and contributions from well-known authors. The chapters are organized into sections to help readers navigate the various viewpoints and research findings presented in this comprehensive study.

Key Features

Examines the economic impact of children as a target audience with over USD200 billion in direct purchases and influenced spending.

Provides a multi-perspective look at marketing debates involving marketers, parents, and policymakers.

Includes cutting-edge research designed to inform discussions on the effectiveness and impact of advertising to youth.

Addresses real-world controversies such as the marketing of smoking and alcohol consumption.

Features contributions from well-known authors organized into clear, thematic sections for easier reading.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761912851
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 16 July 1999
Listed Since: 14 February 2007

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Sage Publications - Advertising to Children: Concepts and Controversies

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