The Global Advertising Regulation Handbook - Image 1

Price loading...

Routledge The Global Advertising Regulation Handbook

Name: The Global Advertising Regulation Handbook
Brand: Routledge

Economics

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0765629682
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 October 2013
Listed Since: 19 February 2013

Barcode

No barcode data available

Routledge The Global Advertising Regulation Handbook

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

The Global Advertising Regulation Handbook

Advertising (Critical Concepts in Media and Cultural Studies)

Routledge - The Advertising and Consumer Culture Reader

The Advertising and Consumer Culture Reader

Advertising, the Media and Globalisation: A World in Motion

Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)

International Advertising Law. 3rd Edition: Problems, Cases, and Commentary

Comparative Law and Regulation: Understanding the Global Regulatory Process (Research Handbooks in Comparative Law series)

Comparative Law and Regulation: Understanding the Global Regulatory Process (Research Handbooks in Comparative Law series)

Advertising in America: A Reference Handbook (Contemporary World Issues)

Handbook of Research on International Advertising (Research Handbooks in Business and Management series)

Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel

Advertising vol 1

Handbook of Marketing

Advertising vol 3

Handbook of Research in International Marketing, Second Edition (Research Handbooks in Business and Management series)

Social Communication in Advertising: Consumption in the Mediated Marketplace

Introduction to Advertising: Understanding and Managing the Advertising Process

Advertising vol 2

The SAGE Handbook of Advertising

Advertising vol 4

The Globalization of Advertising: Agencies, Cities and Spaces of Creativity (Routledge Studies in Human Geography)

Global Marketing and Advertising: Understanding Cultural Paradoxes

Routledge Handbook of Political Advertising (Routledge International Handbooks)