Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£140.54

IGI Global Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 140.54 GBP
Availability: InStock

Macroeconomics

It has never been this cheap. We have no record of a lower price.

£141 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 30 days • 30 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 30 days • 1 price levels

Days at Price

Price Analysis

Most common price: £141 (30 days, 100.0%)

Price range: £141 - £141

Price levels: 1 different prices over 30 days

Description

About the Author Jony Haryanto, President University, Indonesia.Luiz Moutinho, Dublin City University, Ireland. Product Description To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522509933
Category: Books > Subjects > Business, Finance & Law > Economics > Macroeconomics
Domain: Amazon UK
Release Date: 30 August 2016
Listed Since: 29 June 2016

Barcode

No barcode data available

IGI Global Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Advances in Marketing, Customer Relationship Management, and E-Services)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Understanding Children as Consumers (Sage Advanced Marketing Series)

Children as Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology)

Routledge - Rethinking Children as Consumers Book

Childhood and Consumer Culture (Studies in Childhood and Youth)

Routledge Young Consumer Behaviour: A Research Companion

Consumer Psychology: A Life Span Developmental Approach

Handbook of Research on Children's Consumption of Digital Media (Advances in Human and Social Aspects of Technology)

Sage International Handbook of Children, Media and Culture

Literary Cultures and Twenty-First-Century Childhoods (Literary Cultures and Childhoods)

Children and the Media

Studies in Modern Childhood: Society, Agency, Culture

Children's Rights and Commercial Communication in the Digital Era: Towards an empowering regulatory framework for commercial communication

Researching Children's Popular Culture: The Cultural Spaces of Childhood (Media, Education and Culture)

Sage Publications - Advertising to Children: Concepts and Controversies

Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

Routledge Childhood Studies: A Reader in Perspectives of Childhood

Routledge Exploring Childhood and Youth - Academic Book

Routledge - The Nineteenth-Century Child and Consumer Culture

Children in Culture: Approaches to Childhood

Childhood and Adolescence: Cross-Cultural Perspectives and Applications

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Advances in Media, Entertainment, and the Arts)

Children: 2024 Release ISE

Childhood Studies (Critical Concepts in the Social Sciences)

Thinking Children: The concept of 'child' from a philosophical perspective