£139.32

Pricier than usual. £18 more than the 30-day average — we'd wait.

£139 today · 30-day average £121 · all-time low £114

IGI Global Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Advances in Marketing, Customer Relationship Management, and E-Services)

Amazon

Price History & Forecast

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Last 82 days · 82 data points (no recent data)

Historical
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£163.99 £109.51 £121.39 £133.28 £145.17 £157.06 £168.94 25 July 2026 14 August 2026 03 September 2026 23 September 2026 14 October 2026
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Price Distribution

Price distribution over 82 days • 6 price levels

Days at Price
Current Price
30 days 12 days 6 days · current 4 days 2 days 28 days 0 8 15 23 30 £114 £136 £139 £151 £161 £164 Days at Price

Price Analysis

Most common price: £114 (30 days, 36.6%)

Price range: £114 - £164

Price levels: 6 different prices over 82 days

Description

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 August 2016
Listed Since
29 June 2016

Barcode

No barcode data available

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