Routledge - Rethinking Children as Consumers Book

Explore the evolving role of youth in modern society with Rethinking Children as Consumers by Routledge. This book examines how children act as significant consumers of essential services, including health, welfare, and educational institutions. As the marketization of childhood increases, young people face constant exposure to advertising and marketing across various media platforms every day. This timely text investigates the power, status, and citizenship of children within a consumer-driven world. It looks at the broader consequences of consumerism on the health, well-being, and future life chances of children and young adults. By analyzing four key strands, including children as consumers of services, this work provides a deep look into how the changing status of childhood impacts their development and place in the world.