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Routledge - Rethinking Children as Consumers Book

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Description

Explore the evolving role of youth in modern society with Rethinking Children as Consumers by Routledge. This book examines how children act as significant consumers of essential services, including health, welfare, and educational institutions. As the marketization of childhood increases, young people face constant exposure to advertising and marketing across various media platforms every day. This timely text investigates the power, status, and citizenship of children within a consumer-driven world. It looks at the broader consequences of consumerism on the health, well-being, and future life chances of children and young adults. By analyzing four key strands, including children as consumers of services, this work provides a deep look into how the changing status of childhood impacts their development and place in the world.

Key Features

Analyzes the impact of marketization on childhood and how daily media exposure shapes the lives of young people.

Examines children as consumers of vital services such as health, welfare, and educational institutions.

Investigates key debates regarding the power, status, and citizenship of children in a modern economy.

Explores how consumerism affects the long-term health, well-being, and life chances of children and young adults.

Provides a structured look at childhood through four distinct and essential analytical strands.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 September 2016
Listed Since
22 July 2015

Barcode

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