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£136.81
Routledge Contemporary Consumption, Consumers and Marketing
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Description
Key Features
Examines current marketing cases and consumer issues to provide a modern perspective on established marketing theories.
Analyzes the impact of megatrends such as the climate crisis and economic inequality on contemporary consumer societies.
Focuses on the specific behaviors and cultural influences affecting Generations Y and Z in today's market.
Addresses the role of digital connectivity and how it changes the relationship between individuals and brands.
Organizes information into thematic chapters that bridge the gap between academic theory and professional marketing debates.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367820927
- Domain
- Amazon UK
- Release Date
- 29 December 2020
- Listed Since
- 31 July 2020
Barcode
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