£127.67

Routledge Contemporary Consumption, Consumers and Marketing

Name: Routledge Contemporary Consumption, Consumers and Marketing
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Medical, Legal & Social Sciences

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Description

Explore the evolving landscape of modern markets with Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z. Published by Routledge, this book examines current consumer issues and marketing cases through a lens that challenges established theory. It addresses how major global shifts impact consumer societies, cultures, and individuals. Readers will gain insight into how megatrends like the climate crisis, economic inequality, and digital connectivity shape the way people shop and interact with brands. The text is specifically designed to look at the behaviors and preferences of Generations Y and Z, providing a deep understanding of these influential demographic groups. Each chapter focuses on a specific theme that brings together theoretical debates and professional discussions, making it a valuable resource for understanding the modern consumer environment.

Key Features

Examines current marketing cases and consumer issues to provide a modern perspective on established marketing theories.

Analyzes the impact of megatrends such as the climate crisis and economic inequality on contemporary consumer societies.

Focuses on the specific behaviors and cultural influences affecting Generations Y and Z in today's market.

Addresses the role of digital connectivity and how it changes the relationship between individuals and brands.

Organizes information into thematic chapters that bridge the gap between academic theory and professional marketing debates.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367820927
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 29 December 2020
Listed Since: 31 July 2020

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Routledge Contemporary Consumption, Consumers and Marketing

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