£48.44

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£48 today · all-time low £47 (Jul 2026) · usually £48

Routledge Children as Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology)

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£48.99 £47.20 £47.59 £47.98 £48.37 £48.76 £49.15 26 July 2026 10 August 2026 25 August 2026 09 September 2026 24 September 2026
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Price range: £47 - £49

Price levels: 3 different prices over 61 days

Description

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 March 1998
Listed Since
29 December 2006

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