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Routledge The Psychology of the Asian Consumer

Name: The Psychology of the Asian Consumer
Brand: Routledge
Price: 38.0 GBP
Availability: InStock

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Description

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0765646471
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 03 November 2014
Listed Since: 13 May 2014

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Routledge The Psychology of the Asian Consumer

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