The Psychology of Consumer Profiling in a Digital Age (Routledge Studies in Marketing) - Image 1

£43.99

Routledge The Psychology of Consumer Profiling in a Digital Age (Routledge Studies in Marketing)

Name: The Psychology of Consumer Profiling in a Digital Age (Routledge Studies in Marketing)
Brand: Routledge
Price: 43.99 GBP
Availability: InStock

Economics

It has never been this cheap. We have no record of a lower price.

£44 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 36 days • 36 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 36 days • 1 price levels

Days at Price

Price Analysis

Most common price: £44 (36 days, 100.0%)

Price range: £44 - £44

Price levels: 1 different prices over 36 days

Description

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 113834074X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 07 August 2018
Listed Since: 10 May 2018

Barcode

No barcode data available

Routledge The Psychology of Consumer Profiling in a Digital Age (Routledge Studies in Marketing)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge International Handbook of Consumer Psychology

Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics (Routledge Library Editions: Consumer Behaviour)

The Psychology of Advertising

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

The Psychology of the Asian Consumer

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Leveraging Consumer Behavior and Psychology in the Digital Economy

Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

Fundamentals of Social Psychology

People and Products: Consumer Behavior and Product Design

The Psychology of the Asian Consumer

Routledge - The Student's Guide to Studying Psychology 4th Ed

Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology)

Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

Utilizing Consumer Psychology in Business Strategy (Advances in Business Strategy and Competitive Advantage (ABSCA))

Psychological Insights for Understanding COVID-19 and Media and Technology

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 (Routledge Interpretive Marketing Research)

Conceptual and Historical Issues in Psychology

The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Emotion in Advertising: Theoretical and Practical Explorations

Complete Psychology