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Routledge Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics (Routledge Library Editions: Consumer Behaviour)

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Description

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 December 2014
Listed Since
28 June 2014

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