£96.53

Springer Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)

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£97 today · all-time low £96 (May 2026) · usually £97

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Last 73 days · 73 data points (no recent data)

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£97.43 £96.01 £96.32 £96.63 £96.94 £97.25 £97.56 26 April 2026 14 May 2026 01 June 2026 19 June 2026 07 July 2026

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35 days · current 38 days 0 10 19 29 38 £96 £97 Days at Price

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Most common price: £97 (38 days, 52.1%)

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Price levels: 2 different prices over 73 days

Description

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
23 October 2012
Listed Since
14 July 2013

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