Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging) - Image 1

£96.75

Springer Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)

Name: Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
Brand: Springer
Price: 96.55 GBP
Availability: InStock

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Description

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 1461371589
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Publication Date: 23 October 2012
Listed Since: 14 July 2013

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Springer Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)

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