Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology) - Image 1

£95.00

Routledge Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

Name: Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)
Brand: Routledge
Price: 95.0 GBP
Availability: InStock

Advertising

It has never been this cheap. We have no record of a lower price.

£95 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 25 days • 25 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 25 days • 1 price levels

Days at Price

Price Analysis

Most common price: £95 (25 days, 100.0%)

Price range: £95 - £95

Price levels: 1 different prices over 25 days

Description

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805847944
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 23 February 2004
Listed Since: 02 February 2007

Barcode

No barcode data available

Routledge Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Psychology of Advertising

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Emotion in Advertising: Theoretical and Practical Explorations

Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology)

Cultural Psychology: Exploring Culture and Mind in Diverse Communities

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

Routledge - The Advertising and Consumer Culture Reader

Dictionary of Advertising and Marketing Concepts

Advertising: Strategy, Creativity and Media

International Advertising Law. 3rd Edition: Problems, Cases, and Commentary

The Advertising and Consumer Culture Reader

Routledge Visual Marketing: From Attention to Action Book

Handbook of Advances in Culture and Psychology: Volume 11

Concise Encyclopedia of Advertising

Principles of Advertising: A Global Perspective, Second Edition

Edward Elgar Handbook of Research on Gender and Marketing

Critical Perspectives on Diversity, Equity, and inclusion in Marketing

Advertising vol 4

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Audience Responses To Media Diversification: Coping With Plenty (Routledge Communication Series)

Advertising Research: Theory and Practice

Advertising vol 2

Advertising, Society, and Consumer Culture