£56.80

Routledge Visual Marketing: From Attention to Action Book

Name: Routledge Visual Marketing: From Attention to Action Book
Brand: Routledge
Price: 54.0 GBP
Availability: InStock

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Description

Expand your understanding of consumer psychology with Visual Marketing: From Attention to Action. Published by Routledge as part of the Marketing and Consumer Psychology Series, this volume brings together leading researchers to help establish visual marketing as a coherent discipline. This book explores the essential connection between visual stimuli and consumer behavior. It covers three primary theoretical areas: attention and perception, visual cognition, and action and choice. By studying these core components, readers can better understand how visual elements influence the decision-making process. Rather than simply reviewing existing knowledge, the chapters offer speculative and visionary accounts of future research directions. This makes it a valuable resource for those looking to stay ahead in the field of marketing theory and development. Whether you are a researcher or a student, this text provides a deep look into the evolving landscape of visual consumer engagement.

Key Features

Comprehensive research coverage that examines the transition from visual attention to consumer action.

Expert insights from leading researchers to help establish visual marketing as a formal discipline.

In-depth theoretical analysis covering attention, perception, visual cognition, and choice.

Forward-looking perspectives that offer visionary accounts of future research directions.

Used book in good condition, making it an accessible option for academic study.

Part of the respected Marketing and Consumer Psychology Series by Psychology Press.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805862927
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 04 September 2007
Listed Since: 30 April 2007

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Routledge Visual Marketing: From Attention to Action Book

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