£170.00

Routledge Visual Identity: Promoting and Protecting the Public Face of an Organization

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Price History & Forecast

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Last 614 days • 614 data points (No recent data available)

Historical
Generating forecast...
£170.00 £120.50 £131.30 £142.10 £152.90 £163.70 £174.50 09 June 2024 09 November 2024 11 April 2025 11 September 2025 12 February 2026

Price Distribution

Price distribution over 614 days • 7 price levels

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Current Price
27 days 16 days 15 days 243 days 236 days 50 days 27 days · current 0 61 122 182 243 £125 £141 £146 £161 £165 £166 £170 Days at Price

Price Analysis

Most common price: £161 (243 days, 39.6%)

Price range: £125 - £170

Price levels: 7 different prices over 614 days

Description

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
15 October 2009
Listed Since
26 March 2009

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