Visual Identity: Promoting and Protecting the Public Face of an Organization - Image 1

£170.00

Routledge Visual Identity: Promoting and Protecting the Public Face of an Organization

Name: Visual Identity: Promoting and Protecting the Public Face of an Organization
Brand: Routledge
Price: 170.0 GBP
Availability: InStock

Theory & Philosophy

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Description

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0765622661
Category: Books > Subjects > Business, Finance & Law > Economics > Theory & Philosophy
Domain: Amazon UK
Release Date: 15 October 2009
Listed Since: 26 March 2009

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Routledge Visual Identity: Promoting and Protecting the Public Face of an Organization

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