The Art of Identity: Creating and Managing a Successful Corporate Identity (Routledge Revivals) - Image 1

£76.04

Routledge The Art of Identity: Creating and Managing a Successful Corporate Identity (Routledge Revivals)

Name: The Art of Identity: Creating and Managing a Successful Corporate Identity (Routledge Revivals)
Brand: Routledge
Price: 76.04 GBP
Availability: InStock

Anthropology & Sociology

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Description

This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138710660
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 22 November 2017
Listed Since: 22 April 2017

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Routledge The Art of Identity: Creating and Managing a Successful Corporate Identity (Routledge Revivals)

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