£99.00

Continuum Visual Identities

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Last 634 days • 634 data points (No recent data available)

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£122.11 £96.69 £102.24 £107.78 £113.33 £118.87 £124.42 23 May 2024 28 October 2024 04 April 2025 09 September 2025 15 February 2026

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32 days · current 220 days 319 days 63 days 0 80 160 239 319 £99 £100 £121 £122 Days at Price

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Most common price: £121 (319 days, 50.3%)

Price range: £99 - £122

Price levels: 4 different prices over 634 days

Description

The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

Key Features

Used Book in Good Condition

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 December 2000
Listed Since
19 February 2007

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