Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series) - Image 1

£120.93

MACMILLAN Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)

Name: Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)
Brand: MACMILLAN
Price: 120.93 GBP
Availability: InStock

Communication & Presentation

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Description

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Products therefore become 'symbols for sale'. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications. Jean-Marie Floch provides an excellent introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. This book will be of great value to anyone interested in knowing how to build meaning for a target audience. Key semiotic concepts and principles are gradually introduced using real life studies to ease the presentation of the terminology and to show the managerial relevance of each research step.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 033376014X
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 16 October 2001
Listed Since: 05 February 2007

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MACMILLAN Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)

About as cheap as it gets. The only time it was cheaper was 8 months ago.

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