£120.00

Routledge An Introduction to Applied Semiotics - Analysis Book

Name: Routledge An Introduction to Applied Semiotics - Analysis Book
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

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Description

Master the art of decoding communication with An Introduction to Applied Semiotics by Routledge. This comprehensive guide provides nineteen specific semiotics tools designed for the deep analysis of both text and image. Whether you are studying graphic arts, advertising, or media, this book offers a synthetic introduction to various schools of thought and practical approaches. By drawing on the foundational work of renowned scholars like Peirce, Jakobson, Greimas, and Genette, the text provides a broad academic foundation. The author also introduces an original approach to help readers navigate complex meanings. You will learn to analyze essential elements such as themes, action, rhythm, narration, and the dynamics of positive and negative values. This book serves as a practical resource for anyone looking to apply semiotic theory to real-world products, making it an essential addition to your academic or professional library.

Key Features

Includes nineteen semiotics tools specifically designed for the analysis of text and image products.

Covers a wide variety of academic schools and approaches to provide a synthetic introduction to the field.

Utilizes the work of influential theorists including Peirce, Jakobson, Greimas, and Genette.

Provides methods to analyze themes, action, rhythm, and narration within different media.

Offers an original approach alongside established theories to assist in practical application.

Explores binary elements such as true and false, as well as positive and negative values.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367351110
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Advertising
Domain: Amazon UK
Release Date: 04 December 2019
Listed Since: 27 August 2019

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Routledge An Introduction to Applied Semiotics - Analysis Book

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