£49.77

Oxford University Press Marketing Semiotics: Signs, Strategies, Brand Value - Oxford

Name: Marketing Semiotics: Signs, Strategies, Brand Value - Oxford
Brand: Oxford University Press
Price: 49.77 GBP
Availability: InStock

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Description

Marketing Semiotics examines how consumers connect with brands through symbolic meaning and perception, exploring the psychology behind brand recognition and customer loyalty. The book investigates how brand meanings translate into brand equity-the financial value of intangible benefits that surpasses the basic use value of products-and directly influence corporate financial performance. By understanding semiotics in marketing, business leaders and marketing professionals can strategically manage brand communications to strengthen customer relationships and competitive advantage. This Oxford University Press publication provides both theoretical frameworks and practical insights for professionals seeking to understand how signs, symbols, and brand strategies shape consumer behaviour and drive business value in competitive markets.

Key Features

Marketing Semiotics explores the relationship between brand meanings and consumer perception, helping marketers understand how symbolic associations build brand recognition.

The book explains brand equity as the financial value of intangible benefits, demonstrating how strong brand management directly impacts firm financial performance.

Oxford University Press delivers academic rigour combined with practical business applications for marketing professionals and brand strategists.

Readers gain insight into how consumers internalize brand meanings through vicarious experiences, identity association, and perceived quality signals.

This semiotics guide provides strategic frameworks for managing brand communications and building lasting customer loyalty in competitive markets.

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 019956650X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 07 April 2012
Listed Since: 20 December 2010

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Oxford University Press Marketing Semiotics: Signs, Strategies, Brand Value - Oxford

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