£69.24

Kogan Page Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

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Price History & Forecast

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Last 616 days • 616 data points (No recent data available)

Historical
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£92.00 £66.96 £72.43 £77.89 £83.35 £88.81 £94.28 09 June 2024 09 November 2024 12 April 2025 13 September 2025 14 February 2026

Price Distribution

Price distribution over 616 days • 8 price levels

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Current Price
16 days · current 10 days 7 days 10 days 12 days 4 days 488 days 69 days 0 122 244 366 488 £69 £71 £72 £73 £74 £77 £81 £92 Days at Price

Price Analysis

Most common price: £81 (488 days, 79.2%)

Price range: £69 - £92

Price levels: 8 different prices over 616 days

Description

WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 February 2022
Listed Since
07 May 2021

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