£127.96

Routledge Visual Methods in Marketing and Consumer Research

Name: Routledge Visual Methods in Marketing and Consumer Research
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

As visual research methods gain popularity, researchers need a reliable reference point to navigate the complexities of the field. This book serves as a comprehensive guide for understanding how images, collages, videos, and animations can be used effectively within marketing and consumer research. Designed to support both experienced professionals and aspiring researchers, this text provides a clear outlook on the value of visual techniques. It moves beyond theory to offer a practical guide for conducting research, making it an essential resource for those looking to integrate visual elements into their studies. Whether you are studying brand identity or consumer behavior, this book acts as a go-to manual for mastering visual methodologies in a modern research environment.

Key Features

Comprehensive overview of visual research methods used specifically in the marketing and consumer research sectors.

Practical guidance for researchers looking to implement images, collages, videos, and animations in their studies.

A reliable point of reference for both experienced professionals and students beginning their journey in visual research.

Insights built on the collective experiences and discussions of established visual researchers.

A dedicated resource for understanding the value and application of visual data in business and marketing contexts.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032316829
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 21 June 2024
Listed Since: 23 December 2023

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Routledge Visual Methods in Marketing and Consumer Research

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