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£151 today · previous high £151 · all-time low £120

Routledge Visual Methods in Marketing and Consumer Research - Routledge

Amazon

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Description

This comprehensive guide explores visual research methods in marketing and consumer research, offering practical frameworks for researchers at all levels. The book addresses the growing demand for visual approaches such as images, collages, videos, and animations in contemporary marketing studies. Written by experienced and aspiring visual researchers, it serves as an essential reference for understanding how to apply visual methods effectively in your research practice. The authors provide real-world insights and actionable guidance, making this Routledge Studies in Marketing title invaluable for marketing professionals, academics, and research practitioners seeking to integrate visual techniques into their consumer research strategies and gain deeper insights from visual data.

Key Features

Comprehensive overview of visual research methods including images, collages, videos, and animations for marketing applications.

Practical guidance from experienced visual researchers that helps you implement visual methods in your own marketing and consumer studies.

Part of the Routledge Studies in Marketing series, providing authoritative, peer-reviewed content for academic and professional audiences.

Serves as a reference guide for both novice and advanced researchers learning visual methodologies in the consumer research field.

Combines theoretical foundations with practical examples to bridge the gap between visual research concepts and real-world marketing applications.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 June 2024
Listed Since
23 December 2023

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