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£101.21

Sage Publications Retail Marketing Management: The 5 Es of Retailing

Name: Retail Marketing Management: The 5 Es of Retailing
Brand: Sage Publications
Price: 101.21 GBP
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Description

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today. Review "Consolidation and technological change are two factors that have been central to the transformation of retailing in recent years. In this book Dhruv Grewal, the leading retail scholar provides ample evidence of how successful retailers have used their entrepreneurial mindsets to make use of these developments. The cutting-edge examples of how to excite, educate, enhance their experiences, and engage customers using retail technology, social media and analytics are both inspiring and practically useful. Grewal’s book provides valuable guidance." -- Claes-Göran Sylvén, Roland Fahlin and Jens Nordfält Published On: 2018-11-08 "The practice of modern retailing has changed much more rapidly than our frameworks and managerial insights. Dhruv Grewal has presented us with a new organizing framework to shape our views of modern retailing and supports it with lots of interviews and examples from today’s retailing leaders. For those who are working to shape the future of retailing, this book will serve as a must-read volume that will become a mandatory guidebook." -- Leonard A. Schlesinger Published On: 2018-11-08 About the Author Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College.

Product Specifications

Brand: Sage Publications
Format: Paperback
ASIN: 1526446847
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 28 December 2018
Listed Since: 04 July 2018

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Sage Publications Retail Marketing Management: The 5 Es of Retailing

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