£109.67

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Sage Publishing Retail Marketing Management: The 5 Es of Retailing

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Last 55 days · 55 data points (no recent data)

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£117.00 £108.94 £110.70 £112.46 £114.21 £115.97 £117.73 26 July 2026 08 August 2026 22 August 2026 04 September 2026 18 September 2026
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Price distribution over 55 days • 3 price levels

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1 day · current 35 days 19 days 0 9 18 26 35 £110 £112 £117 Days at Price

Price Analysis

Most common price: £112 (35 days, 63.6%)

Price range: £110 - £117

Price levels: 3 different prices over 55 days

Description

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 December 2018
Listed Since
04 July 2018

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