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Routledge The Patterns of Symbolic Communication (China Perspectives)

Name: The Patterns of Symbolic Communication (China Perspectives)
Brand: Routledge
Price: 39.7 GBP
Availability: InStock

Communication

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Description

With the classic semiotician Roland Barthes' ground-breaking research of semiotics, symbols are liberated from linguistics and extended to media research, which makes semiotics increasingly important especially in the present-day world dominated by new media. In this book, the author offers an in-depth critique of the key theorizations of classic semiotics and clarifies some esoteric terminologies such as connotateur, isology, the metalanguage mechanism, the naturalization mechanism, etc. More importantly, combining semiotics with communication studies, the author proposes a number of innovative ideas, such as the leveraging communication, the collaborative communication, the rich variety of signifiers, etc. Besides, this book adds a practical dimension to semiotics studies by investigating diverse patterns of symbolic communication in the real world practices. It will help readers gain insights into the complexity of our life and society which depend on symbols for exchange and communication. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in symbolic communication will also benefit from it.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367529122
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 12 May 2020
Listed Since: 05 March 2020

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Routledge The Patterns of Symbolic Communication (China Perspectives)

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