£37.89

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£38 today · all-time low £38 (Jul 2026) · usually £38

Ediciones Pirámide La Gestion Profesional de La Imagen Corporativa (Empresa Y Gestion / Business and Management)

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Price History & Forecast

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Last 61 days · 61 data points (no recent data)

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£37.97 £37.68 £37.75 £37.81 £37.87 £37.93 £38.00 25 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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Price Distribution

Price distribution over 61 days • 1 price levels

Days at Price
61 days 0 15 31 46 61 £38 Days at Price

Price Analysis

Most common price: £38 (61 days, 100.0%)

Price range: £38 - £38

Price levels: 1 different prices over 61 days

Description

Aunque el valor de la imagen corporativa no figure en el balance de una empresa, ya nadie duda de su influencia en los procesos de generación de valor, especialmente en aquellas sociedades que cotizan en los mercados financieros. No obstante, la gestión de la imagen corporativa es todavía hoy una actividad profesional no consolidada completamente por carecer de una visión global y de una sistematización de los procedimientos y de las técnicas que garanticen un control sobre sus resultados similar al de cualquier otra política corporativa. La función de comunicación e imagen en las empresas, lo que habitualmente se denomina corporate, ha alcanzado en los últimos años un grado de complejidad tan alto que exige la formalización precisa de instrumentos y técnicas de gestión cada vez más sofisticadas. Disponer de esas herramientas y utilizarlas habitualmente es lo que diferencia las rutinas, más o menos eficaces, de las direcciones de comunicación profesionales de lo que el autor ha llamado en esta obra la gestión profesional de la imagen de las empresas. Este libro quiere contribuir a la maduración de la tarea profesional que supone la gestión de los activos intangibles de las empresas, aportando un modelo global para la gestión estratégica de la imagen corporativa y ofreciendo al lector, de manera didáctica, un gran número de técnicas e instrumentos para llevarla a cabo.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 December 1999
Listed Since
30 December 2006

Barcode

No barcode data available

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