Brands with Moxie: Eight Steps to a Winning Brand

How hard is your brand working for you? A compelling and believable brand puts you and your organisation on a faster track to success. Investing in your brand is a 'no-brainer' becausestrong brands simply outperform the others. Your brand is your springboard to success. Whether you're launching a new brand or your current one isn't firing, brand development specialist Frances Manwaring will walk you through her eight-step process to make your brand a winner. You’ll capture the magic that makes your brand unique, competitive, valuable and enduring. This book is a highly practical, 'hands-on' resource that's easy to use and expertly guides you through every aspect of developing your brand. Who's it for? Anyone seeking higher brand recognition and engagement — whatever your brand goals, you'll find ideas, tools, exercises, and examples to help you achieve them. Content is drawn from the author's extensive first-hand experience in brand and business development. It includes examples, case studies, anecdotes, fresh thinking and ideas, and carefully tailored exercises to ensure you craft a captivating brand position, story, messaging, and visual identity. Bonus workbook — a free editable workbook accompanies the book with more than 90 carefully crafted exercises to challenge you and shift your thinking. After reading Brands with Moxie, you will have: Understood and mastered the art of brand positioning. Created a consistent brand identity across all touchpoints by developing three key frameworks. Identified the core brand perception you want people to have and how to embed it in your brand communications. Found your brand voice and captured its essence in your brand story. Defined what makes your audiences tick and created messaging showing how your products or services are game changers. Learned the essentials about developing a dynamic, 'on brand' visual identity. Figured out how to find and brief a creative partner to get the best outcomes. Learned how to build an engaged and loyal community around your brand. Created a brand with 'moxie' — inspiring, motivating and with more than a bit of verve. Remember, what your brand will become in time depends mainly on what you choose to do today. Make investing in this book your first choice. Praise for the book This Book is one of the most useful brand-building guides around. I highly recommend it to anyone looking to develop their brand knowledge and maximise their brand’s value. Paul Linton, CEO — Northland Inc This is absolutely incredible—useful, beautiful; love the layout. Mary Jane Ryan — Coralus (formerly SheEO) For the price of a book, you get the equivalent of tens of thousands of dollars of agency services. Leaine Jones, Director and Founder — Smart Books and JBSL