Branded Content: The Fateful Merging of Media and Marketing - Image 1

£150.03

This is the most expensive it has ever been. Walk away.

£150 today · previous high £150 · all-time low £147

Routledge Branded Content: The Fateful Merging of Media and Marketing

Name: Branded Content: The Fateful Merging of Media and Marketing
Brand: Routledge
Price: 150.03 GBP
Availability: InStock

E-business

Price Distribution

Price distribution over 65 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £150 (58 days, 89.2%)

Price range: £147 - £150

Price levels: 2 different prices over 65 days

Description

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138190411
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 27 August 2021
Listed Since: 09 November 2017

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Routledge Branded Content: The Fateful Merging of Media and Marketing

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen (Marken- und Produktmanagement)

Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems (World Politics and Dialogues of Civilizations)

Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade

Brands: Meaning and Value in Media Culture

Brands with Moxie: Eight Steps to a Winning Brand

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective

Sharing News Online: Commendary Cultures and Social Media News Ecologies

The Small Screen: How Television Equips Us to Live in the Information Age

Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken: Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika: 35 (Innovatives Markenmanagement, 35)

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Communication in the Age of Suspicion: Trust and the Media

Edward Elgar Handbook of Research on Gender and Marketing

Social Networks in China (Chandos Publishing Social Media Series)

This is the most expensive it has ever been. Walk away.

Routledge Branded Content: The Fateful Merging of Media and Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen (Marken- und Produktmanagement)

Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems (World Politics and Dialogues of Civilizations)

Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade

Brands: Meaning and Value in Media Culture

Brands with Moxie: Eight Steps to a Winning Brand

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective

Sharing News Online: Commendary Cultures and Social Media News Ecologies

The Small Screen: How Television Equips Us to Live in the Information Age

Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken: Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika: 35 (Innovatives Markenmanagement, 35)

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Communication in the Age of Suspicion: Trust and the Media

Edward Elgar Handbook of Research on Gender and Marketing

Social Networks in China (Chandos Publishing Social Media Series)