£151.26

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£151 today · cheaper than every other day in the last 3 months

Routledge Decoding Branding: Complete Guide to Building Brands

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Last 53 days · 53 data points (no recent data)

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£151.26 £143.70 £146.72 £149.75 £152.77 £155.80 £158.82 11 August 2026 24 August 2026 06 September 2026 19 September 2026 02 October 2026
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Price Distribution

Price distribution over 53 days • 1 price levels

Days at Price
53 days 0 13 27 40 53 £151 Days at Price

Price Analysis

Most common price: £151 (53 days, 100.0%)

Price range: £151 - £151

Price levels: 1 different prices over 53 days

Description
Decoding Branding explores how digital revolution, technological advancement, shifting consumer behaviour, and global disruption have fundamentally transformed the marketing landscape. This Routledge guide distils core principles for building strong brands through real-world case studies spanning multiple industries. The book presents a structured, holistic framework that helps corporations develop and revamp their brands to stay competitive amid constant change. Featuring interviews with leading branding experts and corporate leaders, it equips marketing professionals, brand managers, and business leaders with practical strategies to navigate today's complex brand environment and create lasting market impact.

Key Features

Decoding Branding explains brand evolution through the lens of digital transformation and technological disruption affecting modern markets.

The guide includes detailed case studies from various industries that illustrate fundamental branding principles in real business contexts.

Expert interviews with branding specialists and corporate leaders provide actionable insights from practitioners building brands today.

A structured framework presented throughout helps organisations systematically build new brands or revamp existing ones for competitive advantage.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138802662
Category
Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain
Amazon UK
Release Date
01 June 2021
Listed Since
18 July 2018

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