£136.45

Routledge Decoding Branding - Brand Building Guide Book

Name: Routledge Decoding Branding - Brand Building Guide Book
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

Branding & Logo Design

Price History & Forecast

Last 81 days • 74 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 81 days • 1 price levels

Days at Price

Price Analysis

Most common price: £136 (74 days, 100.0%)

Price range: £136 - £136

Price levels: 1 different prices over 74 days

Description

In an era of rapid change, businesses must adapt to stay relevant. Decoding Branding provides a deep look into how the digital revolution, technological shifts, and changing consumer habits have reshaped the marketing world. This guide explores how global events like the COVID-19 pandemic have altered the way brands interact with their audiences. This book offers a structured and holistic framework designed to help corporations build new brands or revamp existing ones. By following these proven methods, companies can maintain their competitive edge in a constantly changing operating environment. You will find practical applications through case studies from various industries, making the theories easy to apply to real-world scenarios. To provide a well-rounded perspective, the text includes interviews with branding experts and corporate leaders. Whether you are a professional looking to update your strategy or a student studying commercial graphic arts, this guide offers the essential knowledge needed to navigate the modern branding landscape.

Key Features

Learn how digital revolution and technological advancement have reshaped the modern marketing landscape.

Gain insights into changing consumer behavior and the impact of the COVID-19 pandemic on brand management.

Access a structured and holistic framework for building and revamping brands to stay competitive.

Study real-world applications through detailed case studies pulled from various industries.

Benefit from professional perspectives via interviews with branding experts and corporate leaders.

Understand the fundamental principles of brand development in a disruptive environment.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138802662
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 01 June 2021
Listed Since: 18 July 2018

Barcode

No barcode data available

Routledge Decoding Branding - Brand Building Guide Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Contemporary Issues in Branding

Routledge Building Corporate Identity, Image and Reputation

Brand Psychology: The Art and Science of Building Strong Brands

Competitive Branding Strategies: Managing Performance in Emerging Markets

The New Marketing: How to Win in the Digital Age

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market (Palgrave Studies of Marketing in Emerging Economies)

Sport Brands (Routledge Sports Marketing Series)

Building Value through Marketing: A Step-by-Step Guide

China Branding: Cases from Zhejiang

The Language of Branding: Theory, Strategies, and Tactics

Managing Disruptions in Business: Causes, Conflicts, and Control (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)

Routledge Intercultural Marketing: Theory and Practice Textbook

Brand Equity & Advertising: Advertising's Role in Building Strong Brands

Beloved Brands: The playbook for how to build a brand your consumers will love

Branded Content: The Fateful Merging of Media and Marketing

Routledge - Unlocking Strategic Innovation Book

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age (Routledge New Directions in PR & Communication Research)

Routledge Branding and Positioning in BoP Markets in Africa

Brand Co-Creation Tourism Research: Contemporary Issues and Challenges (Advances in Hospitality and Tourism)

Developing Successful Global Strategies for Marketing Luxury Brands

Social Media Storms: Empowering Leadership Beyond Crisis Management

Consumer Behaviour

Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

The Routledge Companion to Asian Family Business: Governance, Succession, and Challenges in the Age of Digital Disruption (Routledge Companions in Business, Management and Marketing)