£136.45

Routledge Decoding Branding - Brand Building Guide Book

Name: Routledge Decoding Branding - Brand Building Guide Book
Brand: Routledge
Price: 136.45 GBP
Availability: InStock

Branding & Logo Design

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Description

In an era of rapid change, businesses must adapt to stay relevant. Decoding Branding provides a deep look into how the digital revolution, technological shifts, and changing consumer habits have reshaped the marketing world. This guide explores how global events like the COVID-19 pandemic have altered the way brands interact with their audiences. This book offers a structured and holistic framework designed to help corporations build new brands or revamp existing ones. By following these proven methods, companies can maintain their competitive edge in a constantly changing operating environment. You will find practical applications through case studies from various industries, making the theories easy to apply to real-world scenarios. To provide a well-rounded perspective, the text includes interviews with branding experts and corporate leaders. Whether you are a professional looking to update your strategy or a student studying commercial graphic arts, this guide offers the essential knowledge needed to navigate the modern branding landscape.

Key Features

Learn how digital revolution and technological advancement have reshaped the modern marketing landscape.

Gain insights into changing consumer behavior and the impact of the COVID-19 pandemic on brand management.

Access a structured and holistic framework for building and revamping brands to stay competitive.

Study real-world applications through detailed case studies pulled from various industries.

Benefit from professional perspectives via interviews with branding experts and corporate leaders.

Understand the fundamental principles of brand development in a disruptive environment.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138802662
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 01 June 2021
Listed Since: 18 July 2018

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Routledge Decoding Branding - Brand Building Guide Book

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