Creating a Successful Digital Presence: Objectives, Strategies and Tactics - Image 1

£41.03

Routledge Creating a Successful Digital Presence: Objectives, Strategies and Tactics

Name: Creating a Successful Digital Presence: Objectives, Strategies and Tactics
Brand: Routledge
Price: 41.03 GBP
Availability: InStock

E-business

This is the most expensive it has ever been. Walk away.

£41 today · previous high £41 · all-time low £35

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 30 days • 30 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 30 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £36 (14 days, 46.7%)

Price range: £35 - £41

Price levels: 4 different prices over 30 days

Description

Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367460378
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 30 July 2021
Listed Since: 03 February 2021

Barcode

No barcode data available

Routledge Creating a Successful Digital Presence: Objectives, Strategies and Tactics

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Social Media Campaigns: Strategies for Public Relations and Marketing

Routledge - Creating a Successful Digital Presence Book

Digital Marketing: Analyzing its Transversal Impact

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)

Digitalisation: Opportunities and Challenges for Business: Volume 2: 621 (Lecture Notes in Networks and Systems, 621)

Springer Perspectives on Design and Digital Communication

Perspectives on Design and Digital Communication: Research, Innovations and Best Practices: 8 (Springer Series in Design and Innovation, 8)

Digital Media Management: A Focus on Performance and Growth (Digital Business Series)

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

Sub-National Democracy and Politics Through Social Media: 29 (Public Administration and Information Technology, 29)

Reputation Management Techniques in Public Relations (Advances in Logistics, Operations, and Management Science)

The Epistemology of Deceit in a Postdigital Era: Dupery by Design (Postdigital Science and Education)

Digital Transformation in the Customer Experience

Sub-National Democracy and Politics Through Social Media: 29 (Public Administration and Information Technology, 29)

Digital Democracy, Social Media and Disinformation

Social Networks in China (Chandos Publishing Social Media Series)

The Epistemology of Deceit in a Postdigital Era: Dupery by Design (Postdigital Science and Education)

Digitalisation: Opportunities and Challenges for Business: Volume 1: 620 (Lecture Notes in Networks and Systems, 620)

State and Corporate Management of Region’s Development in the Conditions of the Digital Economy (Advances in Science, Technology & Innovation)

Digital Enablement: The Consumerizational And Transformational Effects Of Digital Technology (General Business and Managemen)

Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems

21st Century Communication: A Reference Handbook