Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology) - Image 1

£103.99

Psychology Press Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology)

Name: Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology)
Brand: Psychology Press
Price: 103.99 GBP
Availability: InStock

Advertising

This is the usual price. Wait for it to drop, or tell us your number.

£104 today · usual range £92–£138 · best ever £92

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 55 days · 55 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 55 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £95 (23 days, 41.8%)

Price range: £92 - £138

Price levels: 6 different prices over 55 days

Description

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

Key Features

Used Book in Good Condition

Product Specifications

Brand: Psychology Press
Format: hardcover
ASIN: 0805814965
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 April 1997
Listed Since: 12 February 2007

Barcode

No barcode data available

Psychology Press Values, Lifestyles, and Psychographics (Advertising and Consumer Psychology)

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

The Psychology of Advertising

Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

Emotion in Advertising: Theoretical and Practical Explorations

Routledge - The Advertising and Consumer Culture Reader

The Advertising and Consumer Culture Reader

Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture

Measuring Advertising Effectiveness (Advertising and Consumer Psychology)

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Advertising in America: A Reference Handbook (Contemporary World Issues)

The Psychology of Lifestyle: Promoting Healthy Behaviour

International Advertising Law. 3rd Edition: Problems, Cases, and Commentary

Advertising: A Cultural Economy (Culture, Representation and Identity series)

Advertising and Popular Culture: 5 (Feminist Perspective on Communication)

The Psychology of Consumer Profiling in a Digital Age (Routledge Studies in Marketing)

Handbook of Advances in Culture and Psychology: Volume 11

Psychological Processes and Advertising Effects: Theory, Research, and Applications (Psychology Revivals)

Lifestyle Market Segmentation

Advertising vol 4

Advertising Research: Theory and Practice

Handbook of Advances in Culture and Psychology, Volume 8

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)