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£150.00
Routledge Young Consumer Behaviour: A Research Companion
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Most common price: £138 (44 days, 97.8%)
Price range: £138 - £150
Price levels: 2 different prices over 45 days
Description
Key Features
Explore the active roles young consumers play in household consumption and decision-making processes.
Move beyond limited perspectives that view youth only as passive or vulnerable marketplace participants.
Analyze how young people influence marketplace dynamics through the consumption of goods and services.
Understand the growing importance of youth within family consumption activities and household economic structures.
Gain academic insights into the changing landscape of how young demographics interact with the market.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415790085
- Domain
- Amazon UK
- Release Date
- 23 November 2017
- Listed Since
- 12 October 2016
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