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Routledge Young Consumer Behaviour: A Research Companion by Routledge

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£152.33 £149.77 £150.33 £150.89 £151.44 £152.00 £152.56 25 July 2026 13 August 2026 01 September 2026 20 September 2026 10 October 2026
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Most common price: £150 (64 days, 82.1%)

Price range: £150 - £152

Price levels: 2 different prices over 78 days

Description

Young Consumer Behaviour: A Research Companion by Routledge examines the multifaceted roles of young consumers within family and household dynamics. Contrary to the common perception of young consumers as passive marketplace participants, this research companion demonstrates their active engagement in consumption decisions and household purchasing activities. The book provides comprehensive evidence that young consumers significantly influence family consumption patterns and cannot be overlooked in marketplace analysis. It explores how their involvement extends beyond simple purchasing to include decision-making responsibilities in various household contexts. This academic resource offers essential insights into the evolving landscape of young consumer behaviour, challenging traditional assumptions and revealing the complexity of their roles in contemporary consumption systems.

Key Features

Young Consumer Behaviour by Routledge examines active roles that young consumers play in household purchasing decisions and family consumption activities.

The research companion presents evidence that young consumers are significant marketplace participants rather than passive observers of household consumption patterns.

This companion explores how young consumers influence and participate in various household consumption dynamics beyond basic purchasing behaviour.

Routledge's work challenges traditional vulnerability-focused perspectives by highlighting the meaningful relevance of young consumers in modern marketplace dynamics.

The book provides comprehensive research insights into the changing landscape of young consumer behaviour within contemporary family and household contexts.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 November 2017
Listed Since
12 October 2016

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