£133.40

Routledge Young Consumer Behaviour: A Research Companion

Name: Routledge Young Consumer Behaviour: A Research Companion
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

Anthropology & Sociology

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Description

Gain a deeper understanding of the evolving role of youth in the modern marketplace with Young Consumer Behaviour: A Research Companion from Routledge. Moving beyond the narrow view of young people as merely passive or vulnerable participants, this text explores their growing influence within household consumption patterns. As young consumers take on more active roles in family decision-making and the selection of goods and services, their impact on market dynamics becomes impossible to ignore. This companion provides the necessary insights to study how this demographic shapes consumption activities and influences the economic landscape of the household. Whether you are studying sociology, anthropology, or market dynamics, this book offers a perspective on the profound relevance of young consumers in today's economy. It addresses the shift from traditional views to a more nuanced understanding of how youth participate in and drive marketplace trends.

Key Features

Explore the active roles young consumers play in household consumption and decision-making processes.

Move beyond limited perspectives that view youth only as passive or vulnerable marketplace participants.

Analyze how young people influence marketplace dynamics through the consumption of goods and services.

Understand the growing importance of youth within family consumption activities and household economic structures.

Gain academic insights into the changing landscape of how young demographics interact with the market.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415790085
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 23 November 2017
Listed Since: 12 October 2016

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Routledge Young Consumer Behaviour: A Research Companion

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