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NTC Publications NTC Advertising Works 22 - IPA Effectiveness Awards Book

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Description

Explore the results of successful marketing with Advertising Works 22: Proving the Payback on Marketing Investment. This volume from NTC Publications presents the prize winning case studies from the 2014 IPA Effectiveness Awards. Readers gain access to eight distinct knowledge sections that provide deep insight and analysis from industry experts. This book serves as a resource for understanding how marketing investments translate into real-world results through proven examples and expert commentary.

Key Features

This book features the prize winning case studies from the 2014 IPA Effectiveness Awards.

NTC Publications provides eight knowledge sections designed to deliver expert analysis.

Gain professional insight into marketing investment through detailed industry expert commentary.

The content focuses on proving the payback on marketing investment through real-world examples.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 March 2015
Listed Since
09 February 2015

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