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£149.92
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Routledge Advertising as Communication - Studies in Culture & Marketing
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Description
Key Features
Advertising as Communication provides a thorough examination of persuasion techniques and their role in shaping contemporary consumer culture and behaviour.
The Routledge publication contextualises advertising within wider cultural and economic frameworks, connecting theory to broader societal impacts.
This book serves as an ideal introductory resource for students needing foundational knowledge in advertising, communication, and marketing studies.
The text explores subtle forms of persuasion and manipulation in advertising, revealing mechanisms that often operate beneath conscious awareness.
Routledge's Studies in Culture and Communication series positions this work within established scholarly dialogue on media, culture, and communication practices.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138136670
- Domain
- Amazon UK
- Release Date
- 26 November 2015
- Listed Since
- 01 December 2015
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