£149.90

Routledge Advertising as Communication - Studies in Culture

Name: Routledge Advertising as Communication - Studies in Culture
Brand: Routledge
Price: 149.9 GBP
Availability: InStock

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Description

Advertising is a constant force in our daily lives, often working through subtle forms of persuasion that shape our consumer culture. This book from Routledge examines advertising as a core form of communication within contemporary society. It provides a deep look at how these messages function and places them within their broader cultural and economic contexts. This text is an essential resource for understanding the way advertising influences modern life. It moves beyond simple marketing to explore the deeper impact of media on society. Whether you are looking to understand the mechanics of persuasion or the economic structures that drive consumerism, this book offers a comprehensive perspective on how communication shapes our world.

Key Features

Examines advertising as a central form of communication in modern society.

Explores the wider cultural and economic contexts that influence advertising methods.

Provides an analysis of the subtle persuasion techniques used in consumer culture.

Recommended by the Journal of Educational Television as a great general survey for students.

Offers an initial orientation for those studying the relationship between media and culture.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138136670
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 01 December 2015

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Routledge Advertising as Communication - Studies in Culture

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